Wynona Jacqueline Janer
welcome.
i'm a dual major in computer information systems and modern foreign languages (spanish), with complementary minors in computer science and business spanish.
this portfolio is both a reflection of my aesthetic world and a window into the work i've done for others.
Social Media Marketing · Content Creation · Brand Strategy
Skills & Tools
Creative and design software for marketing, branding, and digital content.
Social Media Strategy
Content Planning · Audience Growth · Engagement
Content Creation & UGC
User-Generated Content · Creative Direction
Brand Partnerships
Collaboration · Campaign Development
Video Editing
CapCut · Final Cut Pro
Graphic Design
Canva · Procreate
Email & Brand Communication
Client Relations · Brand Voice
Project Management
Google Workspace · Microsoft Office · Notion · Excel
Adobe Creative Suite
Photoshop · Lightroom · Illustrator · InDesign
Advanced Design & Photo Editing
Figma
UI/UX Design · Prototyping
Education
Bachelor of Business Administration
James Madison University · Minor in Computer Science
Bachelor of Arts, Modern Foreign Languages
James Madison University · Concentration in Spanish · Minor in Business Spanish
Languages
Consumer & Lifestyle Products
Retail & Brand-Driven UX | Commerce & Visual Identity
Marketing and Brand Design for SheBrews Coffee Co.
Brand Identity & Guidelines
Visual Identity · Logos · Color & Typography Systems
Brand guidelines and design systems developed for clients—from concept to final deliverables.
Golden Moments
View full design on Canva →Coolplay
COB 300 · Semester-Long Business Project
For my COB 300 class we spent the entire semester building a business. Ours is Coolplay—an in-game patch designed for athletes and active lifestyles. I created a branding kit and campaign ads defining how the product and brand would look.
Coolplay Brand Kit
Campaign Ads
Click a category to view the campaign.
COOLPLAY™
Short-Form Video Campaigns
Social Media Content · Reels · Campaign Design
Developed behind-the-scenes content showcasing the barbershop's craft and community presence, driving local foot traffic.
Produced lifestyle content featuring the cafe's atmosphere and offerings, enhancing brand visibility in the local community.
UGC
User-Generated Content · Brand Collaborations · Vlogs
Created engaging product showcase reel highlighting their gourmet sauces, resulting in increased local awareness and engagement.
Events & Activations
In-Person Events · Hosted & Marketed
Real-world events I've helped host and promote, from concept to rollout. Filming, social campaigns, and on-the-ground activation for local brands and community spaces.
J Petal × Friend(s)
J Petal allowed All About Hburg to host a Friend(s) app event. We handled full marketing and promotion—content, social strategy, and event execution—bringing the brand and community together in person.
Promo video for the J Petal × Friend(s) collaboration.
View on Instagram →Filmed & Promoted
We film on-site content and run promotion across social in the lead-up to each event, building buzz and driving attendance for our partner venues.
My Content Strategy Process
How I Plan, Create, and Optimize Social Media Campaigns
A data-driven approach to social media marketing that delivers measurable results.
Research & Analysis
Audience research, competitor analysis, and platform insights to inform content strategy and identify opportunities.
Content Planning
Develop content calendars, brand voice guidelines, and campaign themes aligned with business objectives and audience interests.
Content Creation
Produce high-quality visuals, videos, and copy that authentically represent the brand while driving engagement.
Publishing & Engagement
Strategic scheduling, community management, and real-time engagement to maximize reach and build relationships.
Analytics & Optimization
Track performance metrics, analyze what works, and continuously refine strategy based on data insights.
Social Media Management
Content Strategy · Community Growth · Brand Partnerships
All About Hburg
I joined the All About Hburg team in August 2025. In just that amount of time, I helped grow the page from 400 to 1,000 followers by November 2025. I created the website for the page, which immediately became a core essential part of our business. I then developed three service packages for local businesses (social media takeovers, content strategy, and website creation) and have collaborated with 10+ brands.
Visit Website →